Warrior Lacrosse is the leading lacrosse brand for equipment, footwear and apparel.
Founded in 1992 by Dave Morrow in his dorm room at Princeton, Warrior has grown to be the dominant brand in the industry.
Warrior has been an Anchor Sponsor of MLL since Jake Steinfeld met Morrow in 1999.
Warrior’s mobile marketing trailers appear at 200+ lacrosse events every spring and summer including the MLL All-Star Game and MLL's Championship Weekend.
Brine first joined MLL as a partner in 2007. Brine shares the equipment supply needs for MLL Teams with Warrior. Half of all MLL teams are equipped with primarily Brine gear.
Brine is the successor to the original W.H. Brine Company founded in 1922. Brine started as a small athletic equipment and uniform company, selling to private schools and regional camps and quickly grew into a major manufacturer of lacrosse and soccer products. Today, Brine manufactures lacrosse, soccer, volleyball and field hockey equipment and has become one of the most respected privately-owned sporting goods manufacturers in the world.
In 2006, Brine was acquired by New Balance, a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children.
Over the past 20 years, Cascade has established itself as the leader in the lacrosse helmet and eyemask category and continues to set the bar for safety and innovation for the industry.
Cascade has been the Official Helmet of MLL since the league’s Summer Showcase tour in 2000.
Cascade's Pink CPX helmets, worn by the MLL All Star Team in 2006, were autographed and auctioned to fans following the game raising $19,000+ for the Susan G. Komen Breast Cancer Foundation.
POWERADE, the complete sports drink, helps replenish four electrolytes lost in sweat. POWERADE is part of the glacéau unit of Coca-Cola North America. glacéau consists of brands that offer hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about POWERADE, including POWERADE ION4®, the complete sports drink and POWERADE ZERO®, the zero calorie sports drink, visit www.us.powerade.comor www.facebook.com/POWERADEION4.
Coke Zero, the leader in zero-calorie soft drinks, has been named an official league sponsor for the 2012 and 2013 seasons. As part of the new relationship, Coke Zero becomes the title sponsor of all 14 nationally televised CBS Sports Network games.
Coke Zero will become the title sponsor of each game televised on CBS Sports Network, which will be named the “Coke Zero MLL Game of the Week.” Coke Zero will also become the associate sponsor of special events including the MLL All-Star Game, to be played in Palm Beach County, FL on Saturday June 30, and the MLL Championship Weekend, to be played on August 25 and 26 at Harvard Stadium in Boston, Mass.
As part of the sponsorship, the Coke Zero logo will be prominently displayed on the expansion Charlotte Hounds’ team uniform, including the lower back, the left shoulder, and game shorts. Coke Zero will also receive commercial units, in-game features and billboards during the 2012 MLL season.
Launched in June 2006, ‘Coke Zero’ offers those who love the taste of classic ‘Coca-Cola’ a new way to enjoy their favorite brand, without the calories. For more information, visit www.coca-colazero.com.
New Balance has been an important corporate sponsor of Major League Lacrosse since 2003.
- Great Atlantic has given away thousands of dollars in merchandise through the Eye of the Hurricane on-field promotion at MLL games.
- In 2006, Great Atlantic and Warrior gave MLL fans a chance to win $10,000 by successfully hitting a goal target from the face-off X.
- Body By Jake Global LLC, founded by MLL Founder Jake Steinfeld, has been instrumental in the development of some of the most successful fitness products ever sold.